Cookie Policy

Last updated: 17 October 2026

This policy explains which cookies and similar technologies (local storage, pixels, URL parameters) WhiteBridge ai UAB (“we”) uses on whitebridge.ai and its subdomains, why, and how you can change your choice. For how we handle personal data in general, see our Privacy Policy.

Your choice

  • In the EEA, the UK and Switzerland, we set only essential cookies until you choose. Analytics, marketing and personalisation cookies are used only if you accept them.
  • Elsewhere, they’re on by default and you can switch them off.

You can change your choice at any time via the cookie icon at the bottom left of every page. Your choice applies across whitebridge.ai and its subdomains. We treat a Global Privacy Control signal from your browser as an opt-out of marketing cookies.

Categories

  • Essential: needed for the site and checkout to work, for security, and to remember your cookie choice. Always on.
  • Analytics: help us understand how the site is used.
  • Marketing: measure our advertising, tell ad partners and affiliates which ad or partner brought you to us, and let them show you relevant ads.
  • Personalisation: let us and ad partners tailor content and ads.

Cookies we use

CookieProviderPurposeLifetimeCategory
fs-cc, fs-cc-updatedWhiteBridgeStore your cookie choice120 daysEssential
wb_geoWhiteBridgeApply the right consent rules for your country1 dayEssential
wb_localeWhiteBridgeLanguage1 yearEssential
__cf_bm, _cfuvid, cf_clearanceCloudflareSecurity and bot protection30 min – 1 yearEssential
__stripe_mid, __stripe_sidStripeFraud prevention at payment1 year / 30 minEssential
wb_purchase_[order]WhiteBridgeStops a purchase being counted twice90 daysEssential
gbuuidWhiteBridge (GrowthBook)Keeps you in the same version of a page test1 yearAnalytics
_ga, _ga_[id]Google AnalyticsUsage statistics2 yearsAnalytics
_clck, _clskMicrosoft Clarity (via Microsoft Advertising)Usage statistics and session replay1 year / 1 dayAnalytics
_gcl_au, _gcl_aw, _gcl_gbGoogle AdsAd measurement; stores the Google ad click90 daysMarketing
_fbp, _fbcMetaAd measurement; stores the Meta ad click90 daysMarketing
wb_gclid, wb_gbraid, wb_wbraid, wb_ttclid, wb_msclkid, wb_li_fat_id, wb_twclid, wb_rdt_cid, wb_ScCidWhiteBridge (set by our server)Store the ad click ID so we can credit the right ad90 daysMarketing
_ttp, ttcsid, ttcsid_[id], _tt_enable_cookieTikTokAd measurement13 monthsMarketing
_scid, _scid_rSnapAd measurement13 monthsMarketing
_rdt_uuid, _rdt_emRedditAd measurement90 daysMarketing
_uetsid, _uetvid, _uetmsclkidMicrosoft AdvertisingAd measurement1 day / 13 monthsMarketing
li_fat_id, lidc, bcookieLinkedInAd measurementup to 1 yearMarketing
AwinChannelCookie, awc, wb_awcAwin / WhiteBridgeAffiliate commission30 / 90 daysMarketing
Everflow cookiesEverflowAffiliate attribution90 daysMarketing
__kla_idKlaviyoEmail and on-site messaging2 yearsMarketing
hubspotutk, __hstc, __hssc, __hssrcHubSpotForms and marketing analyticsup to 6 monthsMarketing
lanternAwin (loaded by the Awin tag)Affiliate trackingSet by AwinMarketing

Server-side measurement. When you buy, our servers may send the purchase to the ad partners above:

  • order value and ID;
  • the ad click ID;
  • your IP address and browser type;
  • your email, phone, name and postal address, hashed (scrambled with SHA-256) first.

When this is done:

  • In the EEA, the UK and Switzerland: only if you accepted marketing cookies.
  • Anywhere: never if you rejected them.

Changes. We update this policy when our tools change. The date at the top shows the latest version.

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