Identified whitespace in dog essential category for responsibly made, high quality, sustainable products that don’t fit into mass marketplace product mix.
Defined and developed our business plan and pitch decks, determined operational requirements, and evaluate financial investment proposals to ensure business goals aligned with conceptual brand objective. Successfully attracted investment opportunities.
Launched curated marketplace supporting innovative owned product line alongside emerging mission-driven brands committed to pushing the industry forward with better-for-your-dog essentials.
Manage and lead a talented team of professionals in marketing, creative, advertising, product development, operations, and finance to position This Dog’s Life as the trusted destination with the highest standards in the pet industry.
Identifying and developing new revenue opportunities for expansion, including introducing more owned products and onboarding complementary emerging brands on ecommerce website along with expansion into wholesale. Result was massive increase in lifetime va
Establish and maintain strong relationships with suppliers, distributors, manufacturers, and experts in the R&D/product development space to develop superior/innovative products in the pet category. Leading the development of new products from concept to
Identify domestic and global online and physical retail partners, develop, and maintain wholesale and dropship agreements for stocked merchandise, and managed all retailer and D2C sales and communications, including with Nordstrom and Verishop.
Create Board of Advisors, including founders of billion-dollar businesses, successful exits to Fortune500 companies and top-tier leaders in the pet space.
Blogging
Editing
+25 more
Identified whitespace in dog essential category for responsibly made, high quality, sustainable products that don’t fit into mass marketplace product mix.
Defined and developed our business plan and pitch decks, determined operational requirements, and evaluate financial investment proposals to ensure business goals aligned with conceptual brand objective. Successfully attracted investment opportunities.
Launched curated marketplace supporting innovative owned product line alongside emerging mission-driven brands committed to pushing the industry forward with better-for-your-dog essentials.
Manage and lead a talented team of professionals in marketing, creative, advertising, product development, operations, and finance to position This Dog’s Life as the trusted destination with the highest standards in the pet industry.
Identifying and developing new revenue opportunities for expansion, including introducing more owned products and onboarding complementary emerging brands on ecommerce website along with expansion into wholesale. Result was massive increase in lifetime va
Establish and maintain strong relationships with suppliers, distributors, manufacturers, and experts in the R&D/product development space to develop superior/innovative products in the pet category. Leading the development of new products from concept to
Identify domestic and global online and physical retail partners, develop, and maintain wholesale and dropship agreements for stocked merchandise, and managed all retailer and D2C sales and communications, including with Nordstrom and Verishop.
Create Board of Advisors, including founders of billion-dollar businesses, successful exits to Fortune500 companies and top-tier leaders in the pet space.
Blogging
Editing
Social Media
Journalism
Television
Email Marketing
Social Media Marketing
Public Relations
Advertising
Marketing
Writing
Content Strategy
Feature Articles
Copy Editing
Social Networking
Content Management
Web Content Writing
PR
Digital Media
Online Journalism
Marketing Strategy
PowerPoint
Strategic Planning
Management
Microsoft Office
Customer Service
Entrepreneurship
