Find out within hours, not weeks. Reply before it spreads.
Every Monday, a 1-page brief of everything said about your company + key people in the last week. Anything negative gets a response plan before it grows.
The idea
A negative mention you don't know about is a deal you don't know you're losing. The best small businesses monitor their own name (and key employees' names) in news, forums, social — and act on issues before they spread.
The win: find issues within hours, reply before they spread.
No surprises — here is every tool this training uses, including the MCP connectors, and what it actually costs per month.
| Tool | Monthly cost | What it's for |
|---|---|---|
Google Alerts |
$0 | Baseline |
Perplexity Pro |
$20/mo | Weekly "what's been said" search |
WhiteBridge |
From $12/check | People-side: hidden accounts, recent posts |
Typical spend: from $32/month — most owners start on the free tiers and upgrade only the one tool they use daily.
A one-time setup, done at your own pace. After that it runs in minutes a day.
Include company name, trading names, key employees, and top 3 competitors.
This is a baseline (free, fast, slightly miss-prone).
Enter your email to watch the video, open the slides and get all 6 steps plus the copy-paste prompts. One email unlocks every training in the Academy.
No spam. We'll occasionally email you new trainings and tools you can actually use. Unsubscribe anytime.
AI assistants can make mistakes — always review what they produce before it reaches a customer, a client or your books. WhiteBridge Academy trainings are educational; tool prices are estimates set by each vendor. Last reviewed May 2026.
More trainings for your industry and goals.
Pick one workflow, replace 80% of it in a month — and pay back the rest of your AI experiments.
Stop trying to use AI for things it's bad at — start using it for the dozens of things it does well.
There is no 'best' — there's the one that's best for you. Here's how to pick in 15 minutes.