Monday morning, one page, three competitors. Reads itself.
A weekly email Monday 8am with 3-5 competitors' updates. No spreadsheet to maintain. No bookmarks to refresh.
The idea
Most "competitor tracking" decays into a forgotten spreadsheet. The trick is making it a small, automatic Monday email — not a project. AI does the watching and writes the brief.
The win: you stay current without 30 minutes/week refreshing competitor pages.
No surprises — here is every tool this training uses, including the MCP connectors, and what it actually costs per month.
| Tool | Monthly cost | What it's for |
|---|---|---|
ChatGPT Plus |
$20/mo | Writes the briefing |
Zapier or Make |
$29-49/mo | Schedule + email |
Typical spend: from $49/month — most owners start on the free tiers and upgrade only the one tool they use daily.
A one-time setup, done at your own pace. After that it runs in minutes a day.
Don't go beyond 5, keep it focused.
Sources can include a blog, a careers page, a top-exec LinkedIn, and a media outlet.
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AI assistants can make mistakes — always review what they produce before it reaches a customer, a client or your books. WhiteBridge Academy trainings are educational; tool prices are estimates set by each vendor. Last reviewed May 2026.
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