Sort 100 leads in seconds — and stop chasing tire-kickers.
Every new lead in your CRM gets a 1-10 score plus a one-line justification within minutes of submission. Sales calls the top 20% first.
The idea
Lead scoring used to be a spreadsheet with arbitrary points. AI does it better because it reads qualitative signals — what a lead writes about, who they work with, what they recently did — not just whether they ticked a box.
The win: sales spends time on the 20% of leads worth the time.
No surprises — here is every tool this training uses, including the MCP connectors, and what it actually costs per month.
| Tool | Monthly cost | What it's for |
|---|---|---|
Claude Pro or ChatGPT Plus |
$20/mo | Runs the scoring prompt |
Zapier / Make |
$20-50/mo | New CRM lead → score |
Typical spend: from $40/month — most owners start on the free tiers and upgrade only the one tool they use daily.
A one-time setup, done at your own pace. After that it runs in minutes a day.
What was different at the lead stage?
"Companies that buy from us are usually X size, Y industry, decision-maker is Z role, often have W recent trigger."
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AI assistants can make mistakes — always review what they produce before it reaches a customer, a client or your books. WhiteBridge Academy trainings are educational; tool prices are estimates set by each vendor. Last reviewed May 2026.
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